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Brand Central

Who We Are


Marketing and Communications helps MSU Denver tell its success story. 

As part of the University’s Strategic Branch, we promote awareness and appreciation of MSU Denver and foster a sense of pride and community among all of the University’s internal and external constituencies.

Marketing and Communications reports to and works closely with the President’s Office as well as University Advancement, the Provost’s Office and schools and colleges to position MSU Denver as the preeminent public urban university in the nation.


What We Do


For initiatives that have broad University impact, we plan and execute communication, digital marketing and advertising campaigns. We provide guidance and support to faculty and staff who need to get the word out on other topics.

 

Our areas of expertise:

Internal communication

Public relations

Web marketing and communication

Media relations

Advertising

Social media

 

We coordinate with our sister departments in the Strategy Branch on

Signature events

Legislative relations

Community relations

 

Marketing and advertising


We develop the advertising and marketing campaigns that support the University's strategies. Department-specific messages or calls to action often are woven into these campaigns.

Departments that want to create a marketing or advertising campaign specific to their goals must consult in advance with the Marketing and Communications team. This will best ensure consistency in presentation, tone and messaging to the audiences we all share. By coordinating with the University's advertising and marketing, your campaign enjoys the lift and buying power the comes from the University's significant investment.

Contact marketing and communications as soon as you have decided to develop an advertising or marketing campaign. We bring the benefit of experience in higher education marketing, and can help you make your time and money go further.

 

Photography


An extensive photo library provides a range of images for your use. If you do not find what you're looking for there, fill out this request for services form. We may have it in our secure library. Or we can help arrange for photography services.

 

Marketing materials


We can help you develop print or digital pieces. We focus our resources on initiatives of greatest impact to the University. We will help you find trusted outside design and printing resources when we are unable to provide those to you directly. It all starts with a request for service form.

 

Web communication


We design and maintain the many entryways into the University website. We help departments plan their interior pages based on audience traffic and best practices. For assistance, fill out our service request form.

 

Share your story


Finally, we’re always on the lookout for quality story ideas. Your story could lead to an external media placement, provide the hook for the next must-read story in in RED, our online newsroom, or Metropolitan Denver Magazine or inspire our thousand-plus Facebook fans and Twitter followers. Share your story with us today!

 


Additional Resources

When Marketing and Communications cannot meet your project timeline, we can help link you to design services that are familiar with the University and its brand.

You may reach out to these resources directly to determine availability and cost (or we would be happy to make the introduction):

 

Design

 

Communication Design Program
Department of Art
Metropolitan State University of Denver 
Lisa Abendroth
Professor, Communication Design Program Coordinator
abendrot@msudenver.edu
303-615-0102

 

Integrated Marketing & Communications
Auraria Higher Education Center
Shannon Fluckey
Creative Services Manager
Shannon.Fluckey@AHEC.edu
303-556-2573

 

Met Media
Metropolitan State University of Denver
Kathleen Jewby
Production Manager
Creative@MyMetMedia.com
303-615-0463

 

Alternately, you may contact Scott Surine, Associate Director of Brand Strategy within Marketing and Communications at ssurine@msudenver.edu for a list of off-campus freelance designers who provide prompt, affordable, brand-approved work.


 

Video

 

Met Media 
Metropolitan State University of Denver 
Kathleen Jewby 
Production Manager 
Creative@MyMetMedia.com 
303-615-0463 


 


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